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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Take a look at how they did it in the Asana vs. Monday.com comparison article below.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Convert PowerPoint presentations to Flash, or into YouTube videos? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create animations?

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Branding Glossary: Your Complete Dictionary of Brand Concepts & Phrases

Outbrain

We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business. Another term for a brand ambassador is “brand advocate”. Brand equity is a marketing term that denotes the perceived, inherent value of a brand. But where to start?

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

These days, you can watch a podcast on YouTube or access the audio on Spotify. Takeaways: If you’re already hosting an event, record it and post the video to YouTube. He even goes into Reddit to answer common crypto questions: This is a super easy format to duplicate, particularly if your industry is trending.

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Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

Related Content: 5 E-commerce Trends You Can’t Ignore in 2020. 9 SEO Trends You Can’t Ignore in 2020. Related Content: 42 Digital Marketing Trends You Can’t Ignore in 2020. The tool is easy to use and extremely useful in terms of its functionality. You can set conditional alerts based on important metrics.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

According to HubSpot’s 2022 Consumer Trends Report , 30% of consumers have decided to buy less and 28% will spend more consciously. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Intent rules all.

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