B2B Marketing Zone Posts

DECEMBER 9, 2009

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. FREE Using Social Media eBook - PR Meets Marketing , February 8, 2009. Using Social Media: Part 6 - Measurement - PR Meets Marketing , February 2, 2009. Is Social Media Wasted on PR Agencies?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. In comparison, Twitter is a piece of cake.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. However, I couldn't disagree with you more on your solution provider comparison matrix. From your comparison, it looks like you don't favor Spiral 16.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Previously, content about Kodak products would have been created by the media. Photography magazines.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). It is also very much part of the content that you can use to market the business, to drive additional viewers, to drive repeat users, to drive word of mouth. And you’ve been getting a lot of PR for that.

Sales Management 55

Sales Management Top of Funnel Enterprise Management Work Management 55

Single Grain

MARCH 28, 2022

”) don't require a long time on page, guides, comparison posts and more detailed topics generally should. As your brand becomes well known throughout the industry, you'll also generate more word-of-mouth referrals. Time on page is perhaps the most important one. ” and “how many days are in February?”)

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Martech Advisor

JANUARY 28, 2020

They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Gated Content. Gated content requires users to fill in their details to receive access to them.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Cool, and a difference-maker, but not 100% transformative. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] we use a prod on ours.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 27, 2010

I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women. link] Ari Herzog I laughed when I saw the picture. Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Im Jay Baer.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128