Comparison, CPC, Eloqua and Intent Data

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Comparison

CPC

Eloqua

Intent Data

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer

Peer-to-peer Work Management Marketing Management Cost Per Click

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing

Database Marketing PPC Work Management Marketing Management

B2B Marketing Zone

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Why It’s Time to Start Leveraging Database Marketing for PPC

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