Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 116

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 116

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45