Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Single Grain

APRIL 13, 2023

You can shorten the time it takes to learn your ideal prospects’ intent by tapping into tools like Google’s Keyword Planner , which will reveal related phrases based on your inputs. Dive Deeper: * How Intent Data Can Improve Your B2B Marketing * Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52