Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
Customer Experience Matrix
AUGUST 12, 2010
The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. This greatly lowers entry costs by asking users to start with a smaller, simpler set of tasks.
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