B2B Memes

AUGUST 31, 2010

You want a certain amount of weirdness in the comparison. The key is not to make a comparison just because it’s weird or surprising. There’s a risk, of course, in drawing comparisons between your personal passions and B2B issues. The appeal of this tactic lies partly in the lure of the unexpected. But Little Bunny Foo-Foo?

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

OCTOBER 28, 2011

In most of our magazine surveys, we asked our readers to rate us in comparison with our competitors. And the readers who bother to reply are usually those who, first, recognize the name of the publication, and second, like it enough to bother replying.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

MAY 2, 2012

This exercise involves a comparison of articles posted by you and the opposition that cover the same or similar events. And, perhaps more importantly, how does it compare with that of your competitors? For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.”

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

MARCH 6, 2012

Errors of fact should be, by comparison, easily righted. For a variety of understandable reasons, however, the search results live on. This example is not an error of fact, of course, but of emphasis and context. That’s why it’s hard to fix. And yet too often they aren’t, mostly because no one cares enough.

Comparison 100

Comparison Blogger Cost Demand 100