Televerde

AUGUST 28, 2018

You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. But Televerde Sales Development Reps (SDRs) crank it up to 11 to support clients and help to prevent any shortcomings.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Apollo

OCTOBER 18, 2018

Tracking metrics is essential to determining whether or not your ABS sales strategy, targeting, and messaging are working. Activities: As the name implies, these metrics are simply tracking what reps have been doing. How many calls have been dialed by your sales team? How’s the health of your sales pipeline?

SQO 66

SQO Eye-Tracking Open Rate Conversion Rate 66

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Address these processes and operational inefficiencies now.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Apollo

OCTOBER 18, 2018

Tracking metrics is essential to determining whether or not your ABS sales strategy, targeting, and messaging are working. Activities: As the name implies, these metrics are simply tracking what reps have been doing. How many calls have been dialed by your sales team? How’s the health of your sales pipeline?

SQO 40

SQO Eye-Tracking Open Rate Conversion Rate 40

Apollo

OCTOBER 31, 2018

If you haven’t checked out our previous two blogs on Fundamental Metrics and Account-Based Sales specific Metrics, make sure you read those first before diving into Account Penetration. Account Penetration shows just how deeply reps have worked an account and if they’re truly “done” with the account. Drop us a line at sales@apollo.io.

SQO 40

SQO Conversion Rate CRM Contact Marketing 40

Metadata

SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Exo B2B

APRIL 5, 2018

Let’s start by talking about marketing-sales alignment. Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. Now, if the data coming from your marketing department is not consistent with that of sales, what do you do? The Industry 4.0

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Product MQL 40

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Bluetext

MAY 8, 2023

In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Ledger Bennett

DECEMBER 28, 2020

Go Beyond Sales & Marketing Alignment. And functioning optimally for many will entail leaving behind the very notion of Sales and Marketing as siloed activity-centers that need to be aligned. Need stats? Digital transformation, along with other factors, has led the marketing function to it’s Moneyball moment.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 12, 2018

It leads with what the company offers rather than what the customer actually needs or wants. If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage. The secret to a healthier funnel is improve lead quality and the key to that is to create more relevant, engaging conversations.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40