LeadSloth

AUGUST 4, 2009

Marketing Automation to Measure End-to-End ROI. The URLs are easy to create, and anyone in the company can create them. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. The Google tracking is from before Twitter, so the URLs were long and ugly.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

AUGUST 26, 2010

Social Media ROI. Social Media ROI. The tracking and ROI mechanism is already built into most Marketing Automation systems, so it just needs to be extended to Social Media. Therefore I would recommend that mid-size companies get a dedicated solution for social media monitoring. Is it easy for the vendors to implement?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Segmentation on Lead Source and Search Keywords.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 10, 2010

Optimize ROI. This should be fairly simple to capture, but not every company is doing this yet. This also makes it possible to calculate the ROI, which – hopefully – shows that the investment in marketing pays back for itself (don’t do this until you know it’s going to look good ;- ). Predict revenue.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

APRIL 29, 2009

Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog. The corporate blog is a little more corporate, but some good articles. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100