Litmus

NOVEMBER 1, 2018

A great first impression is often the first crucial step to building a long-lasting relationship. When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and plant the seeds for relationships that last?

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. With heightened visibility, companies will be forced to demonstrate their commitment in 2021.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Litmus

FEBRUARY 15, 2019

Your first outreach sets expectations for the new relationship, and how you go about it matters. Part ways with the traditional “Welcome to Company X” subject line. When it comes to new subscribers, first impressions speak volumes. By doing this, you demonstrate your value to the subscriber and keep them interested in your emails.

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Content Marketing Institute

MARCH 29, 2018

Rather – as Cruce said in his talk Unifying Multichannel Publishing With a Master Content Model at Mayo Clinic and has been saying for some time – companies need to develop content models that enable existing content to be reused from a shared repository, not copied and pasted from one repository to another. Wanna build a bot?

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

Litmus

SEPTEMBER 25, 2023

We laughed, we cried, we talked shop, and delighted in the presence of each other’s company for a wild two (or for some, three!) What else can you measure?” — Natalie Jackson Natalie stressed the importance of moving to opt-in marketing, even for B2B companies, and making sure that opt-in doesn’t direct you immediately to a sales nurture.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167