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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. If any targeting overlooks the preferences of the prospects, the violation of the GDPR norms can be perceived as creepy for the prospects & the company may have to pay penalties.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence is the cognitive ability of a machine to evolve & perform certain functions that are often associated only with human intelligence based on the processing of certain algorithms by machines. Furthermore, by the end of 2020, 83% of the companies will have adopted cloud-based AI platforms.

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How to Optimize the Cost of B2B Marketing

Valasys

Is Elimination Possible – The first step in the thought process is whether an idea is really worth investing in? Having a futuristic approach not only helps in cost optimization but also allows the company to take calculated risks, by prognostic analysis of the market, well in advance. . Outsource to Intelligent Agencies: .

Cost 40
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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The improved application of emotional analysis also known as affective computing or emotional AI enables devices to analyze, process & react to people’s moods, to optimize their personalized experiences (CX). Then, prospects would like to know about the business processes or how the businesses operate towards achieving their goals.

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike. Furthermore, in a post GDPR era, the data protection in terms of data collection, processing, storage & export has become more significant than they have ever been.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation.