Remove Companies Remove PR Remove Search Engine Marketing Remove Web 2.0
article thumbnail

The Future of B2B Marketing: It's Social

Marketing Insider Group

Brian starts by saying that “companies are not adapting quickly enough.&# Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough.

article thumbnail

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is The Future Of The Social Media Role?

Marketing Insider Group

.&# Well as a B2B marketer, that sounds familiar doesn’t it? Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post.

article thumbnail

What Is The Future Of The Social Media Role?

Marketing Insider Group

.&# Well as a B2B marketer, that sounds familiar doesn’t it? Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post.

article thumbnail

The Social Media Email Signature

WebMarketCentral

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) A growing number of Web 2.0-savvy your title, company and location) and to give them different ways to contact you. and email address. signatures.

article thumbnail

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

article thumbnail

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Tags: Web 2.0 How can you create effective online video content on a budget? Social Tagging.