MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning B2B Sales Paid Search Agency 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning B2B Sales Paid Search Agency 40

Zoominfo

AUGUST 20, 2021

chatbots, conversational marketing, live chat, etc., enable marketers to offer 24/7 customer-centric communication for the buyer journey. Choosing the right solution for your company is no easy feat. Section 4: Natural Language & AI Ability. Section 2: Pricing Models. Pricing models vary between vendors.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. It’s common among B2C market leaders and it’s now entering the B2B world. Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Zoominfo

OCTOBER 5, 2021

This transformation gave birth to what we know today as chatbots, conversational marketing , live chat, etc, and they enable marketers to be more customer-centric in their design of the buyer journey. Your marketing tools should integrate seamlessly with your existing workflows in order to keep real-time data flowing into your CRM.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Televerde

NOVEMBER 14, 2019

This type of personalization, which helped me discover shows like Shameless and Stranger Things , is something we’ve come to expect from modern-day tools and tech. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Show me the data!

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

6sense

DECEMBER 16, 2021

In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience. Personalizing Web Content: Why It Matters. Now, let’s dive deeper into the best ways to personalize your site.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Let’s begin!

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 15, 2019

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. This integration combines the time-based predictions on prospect engagement from 6sense with marketing execution from Salesforce Pardot.

Marketing Automation Services 49

Marketing Automation Services Account Based Marketing ABM Salesforce.com 49

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. We break them down into multiple criteria so you can make the best decision for your company. Now, I’ve added Ben first because I 100% agree with him.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Single Grain

FEBRUARY 12, 2020

If a company doesn’t provide personalized, speedy and efficient service across all customer interaction touchpoints, the overall customer experience suffers. Book My Free Marketing Consultation. That’s why more companies will consider hiring a chatbot for their customer service this year.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. This segment represents 75 million people in the U.S., Define Your User Segments.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Salesforce Marketing Cloud

MAY 30, 2023

Put bluntly, your website matters. Not considering it a critical part of your marketing could cost you revenue and end a customer relationship before it even begins. So, how can you turn your website visitors into loyal customers? It starts with the right website conversion strategy.

Marketing AI 52

Marketing AI Ideal Customer Profiles Marketing Websites Tips 52

Convert

NOVEMBER 2, 2020

With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Also, you can easily integrate and sync your content marketing system and data from 80+ tools. Basic post segmentation on the Kickstart plan.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Engagio

JUNE 16, 2020

This is a big milestone for our stakeholders – including our employees, customers, partners and investors – and it’s a game-changing day for the B2B marketing industry, probably the biggest news since Adobe/Marketo. A Shared Vision for B2B Marketing.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Metadata

SEPTEMBER 8, 2022

Today we announce Metadata has acquired Reactful , a real-time web personalization and optimization platform for B2B marketers. Metadata is on a mission to build the first operating system for B2B marketers, and Reactful is the perfect technology to help us get there. Eliminate manual work through AI and automation.

Top of Funnel 59

Top of Funnel Buyer's Journey Personalization Advertising Agencies 59

Single Grain

DECEMBER 4, 2019

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are 3 easy ways to grow your site returning traffic.

Top of Funnel 142

Top of Funnel Marketing Analytics Tools Landing Pages Marketing Budget 142

BenchmarkONE

JANUARY 25, 2023

Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. Prospecting is an essential component of your business and marketing plan. You can also use marketing automation to fill in the gaps in corporate operations and data.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Eliminate wasteful spending. Test, test, test.

Spending 122

Spending Paid Search Agency Ads Marketing Budget 122

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Get A Free Consultation.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 106

Single Grain

JULY 5, 2023

Today, businesses are constantly seeking ways to enhance their marketing strategies and drive conversions. CDP software can be a godsend in enhancing marketing strategies and customer experiences. This allows companies to understand their customers better and tailor their interactions accordingly.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Software 52

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Single Grain

FEBRUARY 3, 2020

They're willing to provide their personal and financial data to companies, but (reasonably) expect a higher quality experience in return. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 1) Tailor Your Product/Service for Your Target Market.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Account-based marketing has been a popular topic over the last few years. Account targeting functionality.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Jason Barry FeaturePeek.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Single Grain

NOVEMBER 11, 2019

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 94

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 94

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Convert

MARCH 13, 2024

CQ measures how much a company or brand cares about its impact on the planet. Note: If there isn’t any CQ-related content published by the A/B testing tool company, it doesn’t automatically mean they don’t care about the world. Then, we cover the consciousness quotient (CQ) of the tool vendor. They probably do and don’t talk about it.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52