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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now . Tweetable Moments.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The RSS feed is: [link]. “Companies don’t understand the science behind viral. So how are companies doing it wrong? ” We’ve said this on the show before: the action of liking a brand on Facebook is a trailing indicator of relationship , not a leading indicator of relationship. Listen Now .

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

The RSS feed is: [link]. of the business, BlueFocus is leading the way in the internationalization of social media services. This is a particularly interesting case because it is a Chinese company buying a UK-based company. ” If you could do a Skype call with any living person, who would it be? Listen Now.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The RSS feed is: [link]. As a financial services company, there are certain things they can’t do according to federal regulations. How does a company target “mobile users” if that demographic is so heterogeneous? This is a cool idea, but we should be careful about where it leads. Listen Now .

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

The RSS feed is: [link]. “Companies have listening all wrong, for the most part.” Their social media strategy is, therefore, not wholly centralized as it might be with a less colossal company. A unique challenge at a company like Citi is strategizing for different parts of the world. Listen Now .

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

The RSS feed is: [link]. “Companies have listening all wrong, for the most part.” Their social media strategy is, therefore, not wholly centralized as it might be with a less colossal company. A unique challenge at a company like Citi is strategizing for different parts of the world. Listen Now .

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 put aside the hype and talk about what problems the Enteprise 2.0 Luke Closs on Enterprise 2.008.