Biznology
JANUARY 6, 2020
Catch her informative keynotes at B2B marketing conferences here and abroad. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. In 2017 he sold the company to Bombora, and decided to “retire.” All eyes are on Chris’s next step. I know he’ll come up with a winner.
LeadSloth
MARCH 22, 2009
The company in question has used a comprehensive marketing automation system for about 2 years. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach.
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ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.
NuSpark Consulting
DECEMBER 18, 2011
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. I like the search engine and search phrase features.
Biznology
MAY 29, 2013
To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. The elements every B2B website needs are: Thought leadership. E-commerce.
PureB2B
MAY 30, 2022
Lead provider tools allow B2B companies to speed up your sales process by getting more leads into your pipeline, faster. You can filter leads by job titles, industry, company size, and a range of other demographic, technographic, and firmographic filters. Why use a Lead Provider? Can’t I Find Leads Myself? Dun & Bradstreet.
WebMarketCentral
DECEMBER 8, 2008
While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).
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