DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up!

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

FEBRUARY 12, 2016

The message I am presenting about myself (or my company and its product) and understanding of my audience (or my prospect) is represented in the packaging of my taco, aka the shell, which will ultimately reveal the tasty filling inside. If I’m entertaining a group of foodies, I might go for the blue corn tortilla.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

DiscoverOrg

MAY 8, 2018

But you’ve been pursuing this company for almost a year. You finally found a direct phone number for the perfect decision-maker – AND a hot tip that the company finally got funding in place to purchase a solution like yours. For companies in your target market, it’s firmographic data: Industry. New company initiatives.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? There’s data, and then there’s data. This is data too.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

FEBRUARY 5, 2016

There are plenty of different avenues to find information on companies and contacts – the basics include LinkedIn, corporate websites, news publications, and the wider web – but if you’re looking to run a fairly sophisticated ABS program, a more advanced sales intelligence tool will pay dividends. Be The Expert. Stay Up To Date.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

APRIL 24, 2018

But to maintain that level of growth when your company is worth $1 million, $10 million, $100 million? Henry has always seen the sales team as the growth engine of the company. What needs to change as a company evolves? A lot of companies who have had the run that we’ve had are not reaching to get better. That’s crazy.

Cold Calling 120

Cold Calling Thought Leadership Work Management Marketing Management 120

DiscoverOrg

SEPTEMBER 12, 2018

So you head over to Google, to find context around what’s happening at that company. Did this company just get funding? Maybe you get your list, you go to LinkedIn, you go to Google, and finally, you find a lead. So you call 1-800 numbers, you call through company directories, you get gatekeepers and switchboards.

Video Marketing 189

Video Marketing Lead Scoring Lead Ranking Youtube 189

DiscoverOrg

MAY 11, 2017

From high-growth companies MongoDB, Cloudera, Birst, Actifio, and DiscoverOrg, come first-hand insights on finding success through high-quality sales and marketing intelligence. Hypergrowth Companies Use Data to Fuel Growth and Disruption. Each year, CNBC profiles the top 50 disruptive companies in the CNBC Disruptor 50.

Enterprise Management 159

Enterprise Management Work Management Startups Marketing Management 159