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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. Contact us today to learn more. [1]

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How B2B Marketers can stay close to their Customers

Valasys

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. The brand of a company & the tone of marketing material also affects the messaging of a brand. According to a report by Gartner, B2B marketers generate a meager of 19.4%

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34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. TopRank ). Just 55% use Google+.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. times more likely to achieve strong results.

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Would You Talk To An Ad On Your Smartphone?

readwrite

Wanting in on the booming mobile ad market, Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Called Voice Ads, the technology works off the Internet connection of any iOS or Android mobile device. Founded in 1994, Nuance has been developing the technology longer than most other companies.

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Making her appearance on many lists focused on women in advertising, Kay has also regularly contributed to trade press publications including Adage and Campaign UK. Also impressive?

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9 Alternative Digital Marketing Strategies You Shouldn’t Overlook

Outbrain

Some tried-and-tested digital marketing techniques, such as marketing SEO services , content optimization, e-mail marketing, and outsourced web design for mobile compatibility, have proven success in brand building and recognition. Companies use them regularly to expand their reach. On which platform will you advertise them?