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SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Now imagine applying this level of introspection to your small business or enterprise. What is SWOT analysis?

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

They often believe they “know everything there is to know” about their market and competitive landscape. Markets are dynamic and subject to constant change by external forces. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust.

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Because companies get stuck. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Evidently, focusing on CXM is essential for a company’s future success.

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10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. How to Excel At Customer Experience Management (CXM).

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Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

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Funnel Vision: Content Marketing Strategies That Create Engaging Health Care Experiences

ClearVoice

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their journey to find health care information that is both relevant and useful. Using marketing funnels to create targeted health care content. Enter the marketing funnel.