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Industrial Marketing Today

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Site content for specific needs. and globally.

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Google’s Latest Algorithm Update Raises the Bar for Content Quality

Industrial Marketing Today

This is a major change and there is plenty of buzz on the Internet about the dramatic drop in ranking of some well-known sites. This is a strategy used by many SEO specialists in an attempt to boost the number of external links pointing back to your site. Would you be comfortable giving medicine prescribed by this site to your kids?”.

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. Don’t start the redesign without a blueprint (site map).