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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. reputation (what’s known about your company, its image and brand?) Share this on del.icio.us. Post this on Diigo.

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Top Social Media and Marketing Books of 2010

Webbiquity

The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?), Check out the Webbiquity bookstore.

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog.

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Best Marketing Strategy Insights of 2009

Webbiquity

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. What made the Digital Marketing World-Go-Round?

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

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What You Missed Today in Marketing: June 24, 2013

Hubspot

With Google Reader''s demise approaching on July 1st, companies everywhere are jumping in to try to replace it. Main contenders have been Feedly and Digg. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. AOL Tries to Remain Relevant With New RSS Reader.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Share this on Bebo. Share this on del.icio.us.