Companies DemandBase Marketing Mix Software 
Metadata
SEPTEMBER 8, 2020
This marks a new stage for our company as we transition to our go-to market motion, and strive to introduce our technology and practice to the public, leveraging our early adopters as our advocates. This agility is written into Metadata’s DNA: it’s practiced throughout the company, and evidenced in our product and customer success.
Full Circle Insights
SEPTEMBER 12, 2022
Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. These accounts, which often represent a company or a certain department, are chosen based on certain criteria.
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SnapApp
JULY 11, 2017
Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . Source: HubSpot.com. . Evaluation.
NetLine
JANUARY 23, 2020
Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.
Full Circle Insights
FEBRUARY 28, 2021
At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. Rethinking B2B Marketing Outreach?
Biznology
FEBRUARY 23, 2015
To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. 778 contacts were engaged with a 70% open rate (vs.
Full Circle Insights
JANUARY 28, 2021
One dilemma companies struggled with in the pandemic economy was whether to focus on customer retention or retool their approach to accommodate a changed marketplace. A generally reliable principle, and what companies tend to do in “normal” times, is focus on reducing churn because it’s cheaper to retain customers than to find new ones.
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