Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. B2B digital marketers only want to target people at accounts that are a good fit for their company and likely to make a purchase.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase. The company says it can associate three times as many visitors with U.S.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Biznology

JANUARY 13, 2022

Organized by Demandbase. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. February 8, all virtual, SMART conference. Adobe has become a martech powerhouse.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. But, we’ve started to notice some changes in the market.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. What apps/software/tools can’t you live without? It’s explains why some companies transition to great companies and how most companies fail to do so. I’m a firm believer in listening to music while working.

Work Management 73

Work Management DemandBase Marketing Management Planning 73

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. For example, the image below shows a landing page customized for a computer software company.) The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

MAY 3, 2021

It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.” Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Directive Agency

MAY 20, 2020

For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Google & paid search. TAM targeting.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

NOVEMBER 29, 2017

About half of the companies that offer internet services feel that customers are now expecting more from them than they can deliver. Twenty-two percent of software provider companies said the same, while 20 percent of professional/IT services businesses faced similar struggles. The Shift Toward Account-Based Marketing.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The outcome for companies is the growing burden of hiring and training replacements. The demand for talent.

Marketing Automation Services 95

Marketing Automation Services Marketing Management DemandBase Training 95

DemandBase

MARCH 1, 2019

Everyone says that ABM works—but as with most new endeavors within a company, there needs to be hard data to prove that. Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. Why ABM Works.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Engagio

JUNE 29, 2021

That means financial firms are better able to peer into their target accounts and identify the companies and individuals most likely to buy than ever before. In the recent past, the best companies could do was blanket the market in full-bleed print ads. To know which companies or teams are the winners, however, is the trick.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Metadata

NOVEMBER 17, 2021

Most B2B companies should be doing ABM. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Engagio

AUGUST 17, 2021

Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Hubspot

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. HubSpot Sales Lead Software. That includes how prospects are identified. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

MAY 31, 2023

Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. Gong is a company that specializes in conversational intelligence software. (It was on May the 4th, aka “Star Wars Day”, thus the Jedi-themed puns.)

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. I was more of a website administrator who also worked closely with software developers to build custom software ranging from CMS extensions to building systems from scratch.

Marketing Automation Services 104

Marketing Automation Services CMS Development Work Management Marketing Management 104

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

The Lead Agency

MAY 15, 2018

MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? Users must also have access and control over their data if being stored by a company.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Lake One

OCTOBER 11, 2023

With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals. Ingersoll Rand: Understanding Marketing Automation Software Much like ServiceMax, Ingersoll Rand had to contend with a diverse clientele.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. For some reason, there are a lot of companies out there that aren’t fully taking advantage of A/B testing. Anything else is just wasted money.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Engagio

SEPTEMBER 23, 2021

As the growth champion, you need to understand how your company can win in different markets, i.e., what are its market share rates across geographies? This requires breaking down silos between different departments within your own company, as well as those outside your organization who may have access to customer insights you don’t.

Work Management 71

Work Management Marketing Management Advertising Agencies Planning 71

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. As the commercial availability of intent data and AI has exponentially increased in recent years, comprehensive ABM platforms have risen to the challenge, Demandbase’s Jon Miller said. . Here are five key takeaways from the event: 1.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Outgrow

FEBRUARY 4, 2022

VenturePact, a software development marketplace, built an interactive calculator on Outgrow for their website for improving their lead generation and customer interaction. It is a go-to platform for clients to find company reviews and select a suitable product for their use-case across industries. Demandbase. Calculators.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Content Standard

JANUARY 21, 2015

Being a content marketer in the enterprise software industry is no easy task. History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. Want to spearhead content innovation at your company? Schedule a free content strategy workshop with us now.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

DemandBase

JULY 12, 2019

Having run channels & alliances at multiple companies over the past 20 years, I’ve come to realize that partnerships in the SaaS world have undergone a transformative and almost unrecognizable metamorphosis. For instance, how many companies do you know where the primary purpose of partners is to refer business to them?

DemandBase 40

DemandBase Account Based Marketing CMO Advertising Agencies 40

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. They are not mutually exclusive, and many B2B companies use more than one of the following: 1-to-1. ABM isn’t new, though.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Paid Content 121

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. These accounts, which often represent a company or a certain department, are chosen based on certain criteria.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

DECEMBER 28, 2020

Companies will need to fight the 2020 digital exhaustion factor. A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Pieter De Temmerman.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139