B2B Memes

APRIL 12, 2011

In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive. If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

OCTOBER 19, 2010

The way Reeves put it was particularly blunt: “And to all of you who are saying ‘Sorry I’m just a journalist, I don’t sell advertising or organise events…’ I say: tough: that’s just the way it will be from now on.”. As a representative of your company, you’re telling customers that you couldn’t care less about their business.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research. The main metric we will be monitoring in the initial phase is the level of customer registration on our sites. How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100