Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). At the time it was called custom publishing and custom events.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

SEPTEMBER 15, 2017

However, I am a published author, consult, and teach social media marketing and social selling (both at Rutgers University but I also teach social media marketing in Europe at the Irish Management Institute and the University of Jyvaskyla in Finland), and thus therein lies my relationship to the subject. Joe Pulizzi. Ann Handley. Pam Didner.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. Shopify — I love this Canadian-born ecommerce company and their fun Facebook posts and ads.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. Users and customers writing content.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JULY 26, 2018

When engaging with a Pharmaceutical Brand, your customers, patients, key opinion leaders (KOLs) and Healthcare Professionals (HCPs) want a dialogue and not the monologue they currently get. That said, once influencers were found, legal reviews were required before content could be published. This is not influencer marketing.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143