Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?
WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. thoughts and to clearly identify the outcome that you want to achieve will save. If your ideal provider is a Hedge Fund SME (subject matter.
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WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. thoughts and to clearly identify the outcome that you want to achieve will save. If your ideal provider is a Hedge Fund SME (subject matter.
nDash
NOVEMBER 3, 2021
Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Tone : Emails generally call for a master copywriter , someone who can mimic your preferred tone, and not necessarily someone with deep technical knowledge.
Tiecas
JANUARY 17, 2024
Have the SME review and vet your draft and publish it under their names. This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). (See
BOP Design
JUNE 24, 2019
The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. Editorial calendar.
SmartBug Media
JULY 16, 2019
Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. SME interviews are great for not only tackling the topic at hand, but for writing future content. Don’t go overboard with the jargon, using it as needed for accuracy and thought leadership.
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