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A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Step two in an Account Based Marketing process is to discover the right contacts, and map them to your accounts. You’ll want to fill out these accounts and buying centers with specific contacts based on your ideal buyer profiles. Where can you find contacts and enrich your existing database? ReachForce. InsideView.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Once the model is built, Fliptop scores the client’s entire database and assigns contacts, accounts, and opportunities into classes based on expected results.

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A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s ReachForce. So What Can You Do With This?

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Technographics— An organization’s technological profile can now be scraped by companies like Datanyze and BuiltWith.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. While it is true that quality is lower, the relatively low cost still works out well for many companies. You are targeting very specific roles and/or companies.

Buy 100