NuSpark Consulting
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization.
NuSpark Consulting
DECEMBER 18, 2011
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s ReachForce.
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LeadSloth
APRIL 29, 2009
Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation. Reachforce: The B2B Lead.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.
ANNUITAS
SEPTEMBER 7, 2010
This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. A recent Landing Page Study conducted by Silverpop found that up to 50% of readers will leave a page within 8 seconds. Why? Nothing could be more false.
Anything Goes Marketing
DECEMBER 21, 2009
Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.
GreenRope
JANUARY 19, 2017
According to EmailMonday, “On average, 49% of companies are currently using marketing automation. With more than half of B2B companies (55%) adopting the Technology.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people. Landing pages & signup forms.
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