article thumbnail

A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. This new email list will send out thank-you emails, and then encourage them to download a case study. Marketing automation is beneficial.

article thumbnail

A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. This new email list will send out thank-you emails, and then encourage them to download a case study. Marketing automation is beneficial.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing to Millennial business buyers

Biznology

Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Use case studies, testimonials. Streamline your lead gen. Make it effortless. Use auto-populate techniques for forms, where possible. Mobile-enable all communications. Ask for referrals. Tell stories.

article thumbnail

Top-10 Demand Generation Vendor Blogs

LeadSloth

Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. The corporate blog is a little more corporate, but some good articles.

article thumbnail

17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts.

article thumbnail

Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In tech companies, much of lead generation has been taken over completely by marketing which generates marketing qualified leads (MQLs) that are then pushed over to inside sales reps, or SDRs, for qualification and nurturing. This loss in productivity and wasted marketing budget costs companies $1 trillion per year.

article thumbnail

17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts.