The Point

JANUARY 6, 2014

Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. Delete non-responders.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40