Communities, Trade Show and Viral Marketing

The 22 Best Virtual Event Platforms

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. An online conferencing solution for conferences, trade shows, job fairs, team meetings, and training. Total reviews: 339.

Enterprise Management

Enterprise Management Work Management Marketing Management Webinar Metrics

Making waves: Unexpected industries innovating on social

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Godspeed Spook.

Paid Search Agency

Paid Search Agency Advertising Agencies Social Media Classified Ads

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

NOVEMBER 10, 2020

One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management

Work Management Marketing Management Planning B2B Thought Leadership

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training

Training Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

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Creativity

Creativity Planning Work Management Marketing Management

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

get hired in marketing

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning

Planning Work Management Marketing Management Trade Show

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing

Inbound Marketing Training Planning Work Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

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Planning

Planning Work Management B2B Marketing Marketing Management

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

marketing action plans

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. A great marketing plan is created! United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

don't forget your company history

The Effective Marketer

JULY 16, 2009

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Paid Search Agency

Paid Search Agency Companies Marketing Budget Creation Work Management

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning

Planning Work Management Marketing Management Effectiveness

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

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Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

Now is time for them to be very, very careful with the community they target. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. But how will ZL be viewed in the market? Can their tactic backfire? United States License. United States License.

Gartner

Gartner Planning Work Management Marketing Management

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

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Planning

Planning Work Management Marketing Management Effectiveness

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

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Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

How to use social media for lead generation

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. The team also used their blog to write stories on subjects that had the potential to go viral. An RSS feed gave the team something to review each morning.

Lead Generation

Lead Generation Social Media Generation Webinar Metrics

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

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Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The 22 Best Virtual Event Platforms

Making waves: Unexpected industries innovating on social

Webinars

Trending Sources

B2B Marketers Hold Off on Killing Traditional Media

Webinars

How are marketing leaders in the industry making the most of virtual events?

Marketing Charts and Trends « The Effective Marketer

More Free Marketing Training

Selecting the Right Email Marketing Provider « The Effective Marketer

The Ghost Blogging Debate Done Right

Explaining Social Media

How to Fail at Social Media

What Makes a Great Creative Brief? « The Effective Marketer

The Fun Theory: How to Change Behavior

get hired in marketing

Social Media's Next Victim?

Marketing Content That Sells

Why Sales and Marketing Don't Get Along « The Effective Marketer

How Success is Misunderstood

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

inbound marketing training for free

More Free Marketing Knowledge

new year's resolution: share ideas

B2B Marketing Summit Shows Old Problems Persist

how good a boss are you really?

What Trigonometry Has to Do With Marketing?

marketing action plans

The Six Minutes Challenge

The Opposite of Advertising « The Effective Marketer

Choosing an Email Marketing Software « The Effective Marketer

The Rise of the Content Marketer « The Effective Marketer

Best Companies Don't Need Marketing

Aberdeen Shows How to Do Email Marketing Right

don't forget your company history

effective marketer principle 5: take responsibility for communicating

Marketing Automation Monday is Here!

Suit over Gartner's Magic Quadrant Big Marketing Ploy

Marketing By Objectives « The Effective Marketer

effective manager defined

Making Website Reviews Easy

How Everybody Wins with HubSpot's Funding « The Effective Marketer

How to use social media for lead generation

are you paid enough? new salary survey released

what's your marketing approach?

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