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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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The New "Relations" in Interactive PR

WebMarketCentral

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 Used properly, the social media tools of Web 2.0

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Tag your content on social media sites.

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How to Write a Strategic Marketing Plan

WebMarketCentral

hospitals, insurance companies and community banks, all of which buy very differently). Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects.

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Best of 2008: SEO Link Building

WebMarketCentral

First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites. That works sometimes.). The suggestions vary in their practicality and applicability (e.g. Jeff Quipp.

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Best of 2008: Interactive PR, Part 1

WebMarketCentral

The emergence of social media and user-generated content has radically changed the practice of PR. Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online.

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