Remove Communities Remove Phishing Remove Privacy Remove Social Media
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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab. Bad ads are swamping social media platforms. for its AI-powered email marketing engine.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers. To be successful, Threads will have to revisit these policies.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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4 Ways to Engage Your Audience with Content While Keeping Their Security in Mind

DivvyHQ

Consumer privacy and data security are hot topics these days. Today's post from April Miller of reHack explores the ways in which you can still deliver engaging, personalized content experiences without compromising your audience's safety and privacy.

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The complete crisis management guide for marketing leaders

Sprout Social

Think of a customer support person offering terrible service that leads to an angry social post. Or, an employee accidentally clicking on a phishing link in an email, leading to a data breach. Automated chatbots keep every communication during a crisis on-brand. External events. Hint: sooner is always better) How?

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Could Your Business Experience Be the Key To a Thriving Cybersecurity Career?

Salesforce Marketing Cloud

The ways to protect can vary from using technical tools and learning secure development practices to creating guidelines for employees on ways to use social media. This includes knowledge of the regulatory and ethical aspects of AI and how AI impacts policies, business strategy, data governance, and privacy.