Communities, Media Plans and Webinar

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

JUNE 11, 2014

Social media listening tools such as Hootsuite or the Salesforce Marketing Cloud can search and scour social networks and community forums to help you identify areas that require your attention. Some social media networks offer features such as polls and surveys than can help you understand exactly what your partners are looking for.

Social Media

Social Media Advertising Channels Media Plans Enterprise Management

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Here are some ideas: Use webinars to attract prospects and educate existing customers on new features. In some companies, digital marketing means owned media such as the company’s website, e-commerce, and user communities. Media Planning. VP of Marketing or CMO.

Sales Management

Sales Management Paid Search Agency Top of Funnel Account Based Marketing

Social Media Management in Times of Crisis

Buffer

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Social Media

Social Media Work Management Marketing Management Media

The missing topic on b2b digital lead generation: advertising

NuSpark Consulting

JANUARY 9, 2012

Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. There’s a wealth of opportunities: Community sponsorships. Remember advertising? Don’t believe it. The channels have changed over the years; but the basic marketing principles remain. .

Paid Content

Paid Content Lead Generation Advertisements Advertising

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

AUGUST 2, 2010

&# The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. I’ll be talking about brand community strategy and how to activate your audience. My session is on October 12.

Facebook

Facebook Paid Search Agency Webinar Metrics Advertising Agencies

I Get By With a Little Help From My Friends

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media

Social Media Advertising Agencies Paid Search Agency Media

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Webinars Conferences & Expos. Find out in this free Webinar. Media Planning. Media Buying. Social Media.

Paid Content

Paid Content Paid Search Agency Advertising Agencies Email Marketing

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Warm fuzzies.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Is Your Twitter Addiction Paying Off

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

Twitter

Twitter Paid Content Paid Search Agency PR

Blastoff for My New Social Media Newsletter

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter

Newsletter Social Media Media Paid Search Agency

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right? Who is going to post a blog review of YOUR new book (raising hand now). As you know, you’re my living example of how to write a blog.

Social Media

Social Media Media Paid Search Agency Peer-to-peer

How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our Marketing team is experiencing rapid growth and therefore we are looking for a Social Media & Content Marketing Manager to execute on all elements of the social media plan to drive awareness and acquire customers through marketing programs.

Inbound Marketing

Inbound Marketing Work Management Marketing Management Planning

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

JUNE 29, 2010

More from Convince and Convert 7 Ways to Use Social Media to Build Stunning Brands The Wisdom of Social Media X-Rays Marketing Sideways to Win at Social Media Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne (..)

RSS

RSS Paid Search Agency Advertising Agencies PR

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

Paid Content

Paid Content Content Marketing Paid Search Agency Planning

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., .&# But I think if everyone banded together and told SXSW that this forces really good people to negotiate their need to have a panel with what they teach the rest of the year, it could make a difference.

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. Why not create a downloadable library on your website?

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? If yes, what do you think?

Social Media

Social Media Media Paid Search Agency PR

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media

Social Media Work Management Marketing Management Media

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Are You Growing Enough Voices

Convince & Convert

JULY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency

Paid Search Agency Blogger Advertising Agencies PR

Would You Try It With a Fox?

Convince & Convert

MAY 12, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency

Paid Search Agency Advertising Agencies CAN-SPAM PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 15, 2010

It always puts a big smile on my face to see posts like these that talk about how email and social media work together. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! Dare I say the “digital glue?&# Thanks dude. Great stuff… always.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

6 things you need 2 incorporate into your social media plan. 6 things 2 incorporate in your social media plan [link] [link] Nate Riggs I'm really excited to speak with @jaybaer on a Skype Session today. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

Conference

Conference Organization Paid Search Agency PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 11, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media

Social Media Enterprise Management Media Webinar Metrics

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

DECEMBER 9, 2011

Blog about the things that your community wants to know about. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Building an online community? and having community members pay with a tweet. Source: SEOmoz ).

Social Media

Social Media Social Marketing Tips Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media

Social Media SEO Marketing Websites PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media

Social Media Media Paid Search Agency Budget Programs

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

This is “social proof” and is how you begin to build a community around your business blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. Need to … noodle on it a bit.

Paid Search Agency

Paid Search Agency Social Media PR Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. The thought also crossed my mind about the pitchman of that era. The truly believe in the products they promote. They are always asking the question “How can we do this&# better?

Social Media

Social Media Paid Content Media Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Please Help Me Pick a New Look For My Blog

Convince & Convert

FEBRUARY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency

Paid Search Agency Webinar Metrics PR Advertising Agencies

Developing a Social Media Plan For Your Indirect Channel

How to Support Sales as a Marketer in a Changing Environment

Trending Sources

Social Media Management in Times of Crisis

The missing topic on b2b digital lead generation: advertising

Facebook Success Summit - 22 Sessions on Everything Facebook.

I Get By With a Little Help From My Friends

Convince and Convert Blog: Social Media Strategy and Social Media.

10 Things That Can Destroy an Email Marketing Program

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

A Blogging Style to Call Your Own

Is Your Twitter Addiction Paying Off

Blastoff for My New Social Media Newsletter

5 Rules of Website Redesign for Engaging Engineers and Industrial.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

How to Hire an Awesome Inbound Marketing Manager

Cognitive Surplus - Use Social Connectivity to Change the World.

Why Content Marketing Matters To Me And Should To You

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

7 Strategies for Using Content to Market Industrial Products

Turn the Tables on Social Media with NutshellMail | Email.

Focus on Content in B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Get Your Social Media Story Straight | Blogging and Content.

Are You Growing Enough Voices

Would You Try It With a Fox?

Convince and Convert Blog: Social Media Strategy and Social Media.

6 Required Competencies for Social Organizations | Conferences and.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

30 Brilliant Social Media Marketing Tips From 2011

Convince and Convert Blog: Social Media Strategy and Social Media.

Integrating Email and Social Media with Flowtown | Email Marketing.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

Why You're the Key to Social Media Success

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Use a B2B Blog to Win Customers and Influence Prospects

The More Things Change, The More Things Change

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Please Help Me Pick a New Look For My Blog

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