Communities Media Plans Social Networks Training 
Convince & Convert
JANUARY 26, 2016
Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.
Computer Market Research
JUNE 11, 2014
Social media listening tools such as Hootsuite or the Salesforce Marketing Cloud can search and scour social networks and community forums to help you identify areas that require your attention. Provide Training. Social media is the perfect opportunity to provide training on your products.
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Convince & Convert
SEPTEMBER 20, 2010
And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).
Convince & Convert
JULY 6, 2010
The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.
Convince & Convert
JUNE 22, 2010
If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Do You Believe?
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Convince & Convert
FEBRUARY 24, 2010
If a consumer emails a company, we’ve trained them to expect a response in a day or so. You of course want to be responsive to your customers in social media, but disproportionately so? 6 things you need 2 incorporate into your social media plan. This is a tricky proposition.
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