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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

This is an interesting case of creating an opportunity to use real-time marketing, rather than waiting for one to arise. ” If you could do a Skype call with any living person, who would it be? During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. Richard Branson.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.

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How Publix Loves Their Customers in Social Media

Convince & Convert

With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. Her unique approach is customer-focused, research-based, and HQ-centralized which has spawned a growing community that generates sales , creates lifelong customers , and recruits high-level applicants.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

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Is Social Conversation a Myth?

Convince & Convert

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? Both of these communities have a great deal of interaction and conversation.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

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