Convince & Convert
NOVEMBER 24, 2015
Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.
Convince & Convert
JUNE 13, 2014
This is an interesting case of creating an opportunity to use real-time marketing, rather than waiting for one to arise. ” If you could do a Skype call with any living person, who would it be? During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. Richard Branson.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JANUARY 26, 2016
Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.
Convince & Convert
FEBRUARY 9, 2016
With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest.
Convince & Convert
APRIL 26, 2016
How creating defined strategies for each social channel leads to an effective and targeted marketing plan. Why a comprehensive digital and social media plan means including HR. “I work with a lot of engineers and rocket scientists that saw social media as something their kids did. Quotes From This Episode.
MLT Creative
NOVEMBER 28, 2011
BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” He sees their pictures and reads their thoughts, and with Skype and video he hears their voices as well. These relationships are real and meaningful.
Convince & Convert
FEBRUARY 24, 2010
because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6
Expert insights. Personalized for you.
317 
Let's personalize your content