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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

Here are some of the areas of LinkedIn where B2B marketers may be lacking, and how to step up your game so utilizing this social platform as a lead gen tool can become an integral part of your campaigns. Turn Into an Information Resource (page and profiles). Interact to Build Community. Utilize SlideShare Integration.

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Boost Your Lead Generation with Social Media (+13 Actionable Tips)

Mailmunch

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. It refers to any data that you can collect to identify someone interested in your products or service by collecting information like their name, email address, occupation, employer details, etc. .

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The Top 6 Benefits of Content Automation

DivvyHQ

It’s a central and visible repository where notifications are sent and information can be instantly updated. Using a content marketing platform that integrates with a CMS like WordPress and social media sites like Facebook and Twitter can automate this process for you. Publishing and Distributing.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

You can find any website’s IP address using Command Prompt on Windows or Network Utility > Traceroute on MacBooks or by visiting a site like Site 24x7. When website information is transferred from a server to a browser, front-end coding languages allow the website to function without having to continually “communicate” with the internet.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

We believe that we as a community can, and must, do better.". Ever wonder how Amazon always remembers your login information, the language you speak, the items in your cart , and other key things that make your user experience so smooth? However, this data doesn't inform you of everything your visitors do online.

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Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

If the narrative stopped with this information alone, then employers might be within their right to hold a tighter rein on social media usage at work. Going back to the Pew Research Center, 20% of employees used social media to find information that helped them during work. What platform is the most popular?

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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

The recent customer service pivot to crisis management customer service has shown many businesses that customers value being made aware of issues ahead of time without discovering them on their own. They appreciate transparency, and social media is a great way to make this information public. Nurture Leads.