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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Contributed Community Activity.

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Poor Quality Content.

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Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. Google PageRank & Algorithm Updates – Search Engine Roundtable. The short answer is to avoid doing anything that goes against the almighty Google’s guidelines.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Maybe you do, if you’re a marketing nerd like I am.) As marketers, all of this stuff matters. SEO community Moz states that Google makes between 500-600 changes to its algorithm annually , most of which are so minor that the public doesn’t usually hear about them. 4) PageRank was named after Google co-founder Larry Page.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

What Cutts says isn''t any divergence from how you should''ve been approaching content marketing and guest blogging all along. If you''re searching for a place to guest post, query your network first. I think that''s okay, but this strategy shouldn''t be 100% of your efforts (Note: I''m not talking about community-driven sites.

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A Brief History of Search & SEO

Hubspot

As SEO community Moz puts it, “It was discovered that by taking some rather simple actions, search engine results could be manipulated and money could be made from the internet.”. But according to Moz , the guidelines didn’t yet have an actual impact on ranking, so people didn’t bother following them. 2009: SEO shakeups.

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Raiding Your Competitor’s Backlinks by Internet Marketing for Business Owners. Top 100+ Link Building Resources by Vertical Measures Blog.