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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

Methods for determining your ICP vary, but what’s essential, again, is thorough internal research. The next thing we did was a positioning workshop,” says Katrine. “We Because if you're not if your deal sizes aren’t large enough, then ABM is going to be a terrible choice.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 5.

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The 22 Best Virtual Event Platforms

Webbiquity

A tool to manage and produce conferences, workshops, and other virtual events. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Tools for hosting virtual summits, online meetings, workshops, and webinars.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

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Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies

Bluetext

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

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Influencer Marketing Tips Going Into 2019

Onalytica B2B

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases. Marketers are undervaluing early or exclusive access to products and research.

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Why Ledger Bennett’s CSR focus is tackling mental health

Ledger Bennett

Our aim was to involve everyone across our global business, uniting them around a cause that would make a difference to us as individuals, as a business and in our local communities. Run 3 external charity led workshops for our employees on mental wellness and staying positive when working remotely. But the work has just begun.