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A snapshot of the email service provider landscape

Litmus

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Communicator. Mautic Community.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

ClickZ

SummitSync currently works predominantly with tech companies focused on four B2B verticals—IT/Security, Media & Marketing, Finance, and Healthcare. They have integrations with these companies as well as Eloqua from the marketing automation side of things.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. deep vertical industry knowledge, writing, relationship-building) also make them natural link builders for SEO. PR and SEO.

PR 100
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Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

But it’s not clear that those cross-product wirings will be significantly better than what is achievable through their respective APIs and ISV support capabilities — certainly Salesforce has been an ISV superstar with its AppExchange and Demandware has a very impressive ISV community in its LINK Marketplace. What do you think?

Marketo 40
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Sales Pipeline Radio, Episode 153: Q&A with Alex Shootman @shootman

Heinz Marketing

. “… this notion of getting it done and doing it right– and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it’s a notion of … the vertical axis is low to high. I got to know him very well back in the Eloqua days.

Eloqua 75