chiefmartech

JUNE 6, 2016

It’s possible that they may sell to a direct competitor — true consolidation — at that time. Sure, there will be some cross-product enhancements that will be helpful. In software development terms, Salesforce’s acquisition of Demandware is more like “horizontal scaling” than “vertical scaling.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Metadata

APRIL 22, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. An awards program where the whole community wins.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. CEO at Vertical Measures. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc. Back to top. Arnie Kuenn. Collaboration.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. This includes cross-channel, multi-touch and multi-wave campaigns. Oracle Eloqua. Target customers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120