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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

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Wake up, America!

Tony Zambito

Image via Wikipedia.   In my previous brief, The Design of Buyer Experience , I noted the monumental shift occurring in our market-driven economy in terms of buyer behavior and buyer strategy and that this shift is ushering in a new era of Buyer Experience Economics for both buyers and sellers alike. 

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What It Means to Get Branded Content Right

Content Marketing Institute

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. Click To Tweet. USCAnnenberg ?#research

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. .    In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer.

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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. The Power of Blogging ISNT Just in Reading Them.

Web 2.0 100
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. MAYA Design, Inc. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.