5 Essential Functions for Every B2B Website
MAY 29, 2013
Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. The elements every B2B website needs are: Thought leadership. To establish your company as a knowledgeable authority in your field is “job one” for a B2B website.
Social Buyerology: Listening to the Social Buyer
JUNE 1, 2011
Image via Wikipedia. The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. Behavioral Listening.
Why internal Social Business Platforms matter
MARCH 5, 2012
Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. Search and Geocities communities.
The Bamboo Project Blog
Buzz Marketing for Technology
OCTOBER 4, 2008
RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place.