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MARCH 5, 2012 [Communities, Organization] Why internal Social Business Platforms matter
Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. Search and Geocities communities.
| | BIZNOLOGY
MAY 29, 2013 [Communities, Organization] 5 Essential Functions for Every B2B Website
'Photo credit: Wikipedia. To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve.
MAY 29, 2013 | BIZNOLOGY
[Communities, Organization] 5 Essential Functions for Every B2B Website
MARCH 5, 2012 | BIZNOLOGY
[Communities, Organization] Why internal Social Business Platforms matter
JUNE 1, 2011 | BUYEROLOGY
[Communities, Organization] Social Buyerology: Listening to the Social Buyer
NOVEMBER 8, 2010 | BUYEROLOGY
[Communities, Organization] Wake up, America!
OCTOBER 4, 2008 | BUZZ MARKETING FOR TECHNOLOGY
[Communities, Organization] The Bamboo Project Blog
MARCH 16, 2006 | MARKETING INTERACTIONS
[Communities, Organization] Maslow and Marketing - Marketing Interactions
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| | BUZZ MARKETING FOR TECHNOLOGY
OCTOBER 4, 2008 [Communities, Organization] The Bamboo Project Blog
In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. few things that have led me to this place. were never going to appreciate the true power and opportunity here.
| | BUYEROLOGY
JUNE 1, 2011 [Communities, Organization] Social Buyerology: Listening to the Social Buyer
Image via Wikipedia. The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. Behavioral Listening.
| | BUYEROLOGY
NOVEMBER 8, 2010 [Communities, Organization] Wake up, America!
Image via Wikipedia. One of the early pioneers of modern economics, Adam Smith who was a Scottish philosopher as well as political economist, put forth theories related to the relationship of price to supply and demand in the seminal work of his life, An Inquiry into the Nature and Causes of the Wealth of Nations which was later abbreviated to The Wealth of Nations.
| | MARKETING INTERACTIONS
MARCH 16, 2006 [Communities, Organization] Maslow and Marketing - Marketing Interactions
The first one talks about control : "The challenge for marketers is that were accustomed to maintainingcontrol (over our messages, over the product), but were being pushedto share it. It means you must haveeither a distinctive style that a subgroup is attracted to (meaning youcant be all things to all people). Transparency and openness deliver on customersdesire to know."
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