Metadata
APRIL 8, 2024
After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. With leads coming in, I felt like the Marketing team was doing its job. Absolutely.
MKT1
AUGUST 7, 2023
When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue.
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Martech
FEBRUARY 8, 2024
Come up with different ways to book a call or demo with your prospect. A good option here is to add highly converting blocks for warm and hot leads. While it focuses on attracting high-intent leads, TOFU content still plays a role in building brand awareness in the early stages and MOFU content nurtures you leads down the funnel.
Marketing Insider Group
AUGUST 29, 2023
The current expectation of users leans heavily towards authentic, community-driven campaigns. This allows content creators to cater to specific niches, building loyal communities around specialized content areas while monetizing their skills. Engaging product demos. Gone are the days of generic, one-size-fits-all content.
Heinz Marketing
SEPTEMBER 2, 2019
Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. What does insight-driven messaging look like for sales? Like a whole lot more deals.
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DECEMBER 8, 2021
Demos and meetings booked. Exactly how you measure this will depend on whether you’re marketing software versus services; but, at the end of the day, your marketing needs to be generating high-intent leads. Demos and meetings booked are the best way to measure that interest. It’s still a leading indicator, remember?).
Heinz Marketing
SEPTEMBER 16, 2019
Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. Big thanks to our sponsor, Intercom.com! What does insight driven messaging look like for sales?
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