Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

DECEMBER 8, 2021

The point here is to avoid obsessing over attribution and instead look at which channels drive more Leads and MQLs. As you get this measurement set up, start asking questions like: Which campaigns and channels are driving the most Leads and MQLs? What are the cost-per-Lead and cost-per-MQL?

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

LeadSquared

JUNE 22, 2021

I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. The acquisition of Aakash education by BYJU’S was a hot topic for discussion among the EdTech community. They’re the people who have already shown some interest in your web page.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52