Lenny's Newsletter

AUGUST 29, 2023

compliance, internal transparency) Company’s unique way of working (e.g. community) Try to get super -specific and super -narrow with your ICP. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Buffer

JANUARY 6, 2021

These are both SaaS companies that served small businesses and navigated the ups and downs of all that comes with that segment, including having a large free user base. You have quite a following in the product management community. Maria also spent seven years building products for SMBs at Intuit.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Buffer

NOVEMBER 30, 2020

One of our more unique values, default to transparency, which is the value that Buffer is known by the most, was put to the test this same year. We shared transparently and quickly with our customers and the broader public what had happened and what we were doing about it. In late 2013, Buffer was hacked.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77