ViewPoint
JUNE 15, 2012
Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.
DiscoverOrg
MARCH 20, 2019
A common error is that people think the marketing message and the sales message are the same thing. The marketing message is meant for the masses. Whether it’s through cold calling, warm calling, networking, conferences, trade shows, they just have it in their DNA and they want to do this part of the job.
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Content Marketing Institute
JANUARY 12, 2018
If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
MarketJoy
JUNE 25, 2018
Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.
markempa
DECEMBER 7, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. No one except the sales team knows what is going on inside the black box until a proposal or sale happens. So what can be done about it?
markempa
MAY 23, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Youre not in it for the big hit.
markempa
MAY 21, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketing to sales: “We get the leads, you get the sales.” This is particularity true in small companies.
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