Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

ViewPoint

FEBRUARY 24, 2016

Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? Are outbound and cold calling really dead? What should I know about Account-Based Marketing? Is outbound and cold calling really dead?

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Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Adobe Experience Cloud Blog

AUGUST 5, 2013

So, in the spirit of the first 100 days principle, here are the 3 lessons that have stuck me most about marketing automation as a member of a marketing team, actually an entire organization, that is steeped in the ways and means of marketing automation. Lesson #3: Marketing Automation is Not Just About Acquisition.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Work Management 48

ABM in Action

MAY 18, 2023

Jodi Cerretani: There’s no formal evidence of how it started, but from my vantage point, it seems that the companies who are most adamant about killing off the MQL are ex-alumni of marketing automation companies, such as HubSpot and Marketo.

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Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Adobe Experience Cloud Blog

JANUARY 19, 2017

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more).

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. Email marketing tools. Search marketing tools. Cost : In terms of cost, Marketo is up there… Plans start at $895 per month.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Think of it as a way to move beyond the cold call.

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Work Management Marketing Management Lead Scoring Lead Ranking 48

SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. It provides real-time data enrichment through Marketo webhooks, providing key information about prospects’ websites. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. It provides real-time data enrichment through Marketo webhooks, providing key information about prospects’ websites. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Adobe Experience Cloud Blog

JANUARY 15, 2014

You don’t want your sales teams wasting time cold calling from a list of unqualified leads. Simply put, cold calling doesn’t work in today’s world of information abundance. You want your sales team closing deals and spending time actively selling, instead of wasting time calling down a list of cold leads.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. So what can be done to help the sales teams?

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

JUNE 10, 2015

My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. In short, it seemed like a monumental waste of time.

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Thought Leadership Cold Calling Marketo Twitter 48

LeanData

DECEMBER 21, 2012

An eager sales team tired of cold calling. The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. The first email marketing promotion to prospects, and…. They wanted warm leads instead of cold calling.

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Work Management Cold Calling Marketing Management Eloqua 40

Terminus

JANUARY 13, 2021

By grouping them together as the fundamental unit, then you get marketing and sales speaking the same language, you help out both departments, and this keeps you from the dreaded “spraying and praying.”. And fatiguing the accounts can be extremely dangerous.

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Allocation Burn Rate Sales Qualified Leads Eloqua 26

Adobe Experience Cloud Blog

APRIL 7, 2011

Traditional methods like cold calling need to evolve with fresh and inventive B2B sales strategies in order to boost leads and overall sales revenue. Learn how you can integrate your marketing automation solution with Salesforce and other helpful ways to fully utilize your CRM. Selling to Big Companies. By Jill Konrath.

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B2B Sales Salesforce.com Buying Cycle B2B 48

TrustRadius Marketing

JANUARY 5, 2018

Digitally targeting these contacts is often only as complicated as piggybacking on an existing marketing automation strategy, or coordinating with customer relationship management strategies, which cuts back labor-intensive and time-consuming tasks. What Technologies Do I Need for Account-Based Marketing? Via Demand Gen.

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Account Based Marketing Ideal Customer Profiles Work Management Marketing & Strategy 40

Vidyard

NOVEMBER 14, 2016

Marketing Automation and Video are a Match Made in Heaven. Several of our speakers came from the marketing automation space, but their views on video were far from biased. Marketers are having a harder time than ever proving the ROI of their marketing campaigns, and video has long been viewed as a black box.

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Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles. (As Cold Calling 2.0

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Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not. sign-up forms.

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If It should flow in and out of sales and marketing systems, forming a data feedback loop. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. Identify Opportunity.

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Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Only B2B

NOVEMBER 5, 2020

This takes a lot of patience, you cannot just cold call and ask your prospect about purchasing your product or services. Take Help Of Automation. Marketing Automation. Implement automation tools, this will help you lessen a lot of mundane tasks. Warm-up And Nurture Leads. Lead Nurturing.

Lead Ranking 117

Lead Ranking Lead Scoring Marketing Automation Services Generation 117

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If It should flow in and out of sales and marketing systems, forming a data feedback loop. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. #3: Identify opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

APRIL 22, 2019

I didn’t really know that much about Jon Miller when he was at Marketo. As a matter of fact I was seen in the market place as kind of railing against marketing automation. Where outbound is dead, cold calling is dead, that kind of thing. So probably wasn’t viewed as a fan.

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Top of Funnel PointClear Work Management Marketing Management 62

Oktopost

AUGUST 5, 2019

Marketing Automation. There are two big contenders vying to be your marketing automation solution. Marketo works great for companies that have a well-developed marketing technology stack, and are seeking a marketing automation platform. Outbound Marketing.

Enterprise Management 89

Enterprise Management Digital Asset Management Work Management Marketing Management 89

EveryoneSocial

NOVEMBER 30, 2020

Let’s take a look at some of the top workplace software platforms for marketers. Hubspot Marketing Hub. Hubspot Marketing Hub is a powerful marketing automation and inbound growth software platform. It excels for nurturing leads and personalizing email marketing. Salesforce Pardot.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

SmartBug Media

JANUARY 20, 2020

But what I’m about to dive into in this post isn’t magic—it’s a series of evergreen lead nurturing strategies (automated email campaigns triggered by the activities of a contact in your CRM) that your organization can implement in a fairly short period of time.

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Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

LeanData

MARCH 1, 2023

What they need is value-added content to further their journeys, and SEPs, like Salesloft, Outreach and Salesforce Sales Engagement, can automate targeted outreach. Marketing Automation Platforms (MAPs).

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MAY 15, 2015

He also shared his humbling story of cold calling CEOs for advice when he first started in his business ventures. Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Thought Leadership Marketo 48

LeanData

FEBRUARY 11, 2016

Marketo recently requested submissions for its Revvie Awards to recognize marketers who are leveraging the platform to improve their businesses. We nominated Adam New-Waterson, our chief marketing officer, in the Executive of the Year category. He has a can-do attitude, and that shows in how he uses Marketo.”.

Ideal Customer Profiles 49

Ideal Customer Profiles Marketo Account Based Marketing Allocation 49

LeanData

FEBRUARY 11, 2016

Marketo recently requested submissions for its Revvie Awards to recognize marketers who are leveraging the platform to improve their businesses. We nominated Adam New-Waterson, our chief marketing officer, in the Executive of the Year category. He has a can-do attitude, and that shows in how he uses Marketo.”.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

LeanData

FEBRUARY 11, 2016

Marketo recently requested submissions for its Revvie Awards to recognize marketers who are leveraging the platform to improve their businesses. We nominated Adam New-Waterson, our chief marketing officer, in the Executive of the Year category. He has a can-do attitude, and that shows in how he uses Marketo.”.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

LeanData

FEBRUARY 11, 2016

Marketo recently requested submissions for its Revvie Awards to recognize marketers who are leveraging the platform to improve their businesses. We nominated Adam New-Waterson, our chief marketing officer, in the Executive of the Year category. He has a can-do attitude, and that shows in how he uses Marketo.”.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

Heinz Marketing

MARCH 25, 2019

Explaining, “What is marketing automation?” Jamie: I’ll be the first to admit, whether it was something that we did intentionally, or it happened to devolve into where it became this debate of cold calling versus social selling. Your new book, however, is called SPEAR Selling.

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

Adobe Experience Cloud Blog

MARCH 9, 2011

Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing. There are 20 business days a month.

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Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48