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| | B2B MARKETING INSIDER
OCTOBER 12, 2010 Be A Hero: Choose Appointment Setting for Your Next Campaign
Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons. The reason?
| | SOCIAL MEDIA B2B
JUNE 22, 2010 5 Steps for Selling to B2B Customer 2.0
Action : Simple methods of identifying your target customers include searching social networks for keywords, demographics and interests that apply to individuals and companies most likely to use your product. Some of these new intelligence sources include LinkedIn groups , Twitter lists, Facebook profiles and blog “tag clouds.”. Consider this the modern way of determining whether telemarketing, direct mail, print advertising or cold-calling is the proper fit. Companies with social CRM capabilities can easily follow prospects on Twitter, LinkedIn and Facebook.
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| | HUBSPOT
OCTOBER 31, 2011 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation. Tweet This Stat! ).
| | FEARLESS COMPETITOR
FEBRUARY 17, 2012 Our Home Page Work-Over at Find New Customers
I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Find New Customers is a global marketing company that helps companies like yours dramatically improve fiscal results (revenues) by greatly improving your ability to engage and earn the trust of prospective customers. We won’t blow out your budget – the call is free, so cost is not an issue. What do you think?
| | FEARLESS COMPETITOR
FEBRUARY 23, 2012 Why We Took the Shears to the Home Page of Find New Customers
That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. My goal – to enable visitors to instantly recognize what it was about and have a simple Call to Action. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. We can help.
| | B2B MARKETING INSIDER
DECEMBER 1, 2010 Confessions Of A B2B Marketer
We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. have been in large companies and small and content is the one challenge I have found at both. We didn’t call it social or community but that’s what it was. What I do know is that B2B Marketers have a ton of options today.
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HUBSPOT The Laws Marketers Need to Know to Avoid Legal Backlash
| FRIDAY, FEBRUARY 10, 2012
Make sure you clearly identify who is sending the email, whether it's from a company
or an individual. Do-Not-Call
Implementation Act. You've probably heard of the National Do Not Call
Registry , which allows U.S. consumers to limit the telemarketing calls
they receive. This is the Act that made it happen, and today, more than 200 million people are registered with the Do Not Call
Registry. Now that's an expensive phone call
. How to Abide: Here's the obvious advice: Don't cold call
! If you do cold call
and use telemarketing
. MORE >>
LEAD VIEWS What’s in the Title
| FRIDAY, SEPTEMBER 17, 2010
All titles and people behind ensure, the sales team functions in an organized manner and gets business orders in plenty for their company
. Actual sales itself in many companies
is divided into Inside sales – people who first establish contact with prospective buyer – those who make the cold calls
to target companies
in their list and Field sales, people who finally go and get the actual sale done. Telemarketer
or Telesales is another category which is quite common in both B2B as well as B2C companies
. In Sales. In Marketing. MORE >>
HUBSPOT The Evolution of the Marketing Database
| TUESDAY, MAY 24, 2011
and cold calling
follows, reaching a peak in the 1980s or 1990s when Americans can remember getting multiple calls
during the dinner hour trying to sell them something. Do Not Call
legislation is passed in 2003, and now there are 200 million numbers on the US do not call
list. Increasingly, email open rates are declining and with new technologies from Google and Facebook
it is harder and harder for marketers to reach the consumer's inbox. 1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. MORE >>
B2B MARKETING INSIDER Marketing, Death and Taxes
| TUESDAY, OCTOBER 26, 2010
It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls
, pop-up ads and other interruptions we throw at our weary populace. refuse to answer cold calls
at work or home. It means allowing as many employees in our companies
to interact with our customers as real people. Follow Me: Twitter LinkedIn Facebook
Recent Tweets Have any B2B examples? As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. can only watch TV shows on my DVR. If MORE >>
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking
| WEDNESDAY, AUGUST 29, 2007
Categories B2B Telemarketing
Books Cold Calling
CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media Thought Leadership Trigger Events Web/Tech Webcasts/Webinars Weblogs Word-of-Mouth Archives June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 More. MORE >>
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