You don’t need a giant email list for a successful launch
ConvertKit
JANUARY 22, 2021
Haines purchased the domain, announced on Twitter that he’d launch within a month, and began his outline for the content. Haines set the full price for his course at $199, which allowed him to offer a 50% discount during launch without going below his target price of $99. That sparked the idea: Mental Models for Marketing.
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